CONTENTS
| Preface | |
| 1 | Introduction |
| 2 | Wants |
| 3 | Information |
| 4 | Persuasion |
| 5 | Competition |
| 6 | Morals |
| 7 | Appropriations |
| 8 | Budgets |
| 9 | Agency |
| 10 | Technique |
| Index |
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