A Profile of the United States Toy Industry, 3rd Edition

Index

Action Figure

current market behavior, 22–25

history, 18–20

market status, 20–22

succeed factors, 25–26

Adult party games, 51

Advertising, television, 124–128

Amazon, 21, 85, 86, 96, 98, 128, 141–142, 152

American International Toy Fair, 87

American Specialty Toy Retailing Association (ASTRA), 88, 101

ARCO Toys, 140

Arts and Crafts

history, 26–27

market status, 27–29

succeed factors, 29–30

ASTRA. See American Specialty Toy Retailing Association

Auditing, 116

Avalon Hill Games, 139

Baby dolls, 38–39

Bluebird Toys, 140

Brands, 121–122

Building and construction toys

history, 30–32

market status, 32–34

succeed factors, 34–35

Buying of toys, 85–103

exclusives, 98–99

exit strategy, 94–96

expanding retail channels, 96–98

fads, 99–101

history, ...