Telling the future of the toy industry has an accuracy rate that is probably on par with that of a street corner psychic. It’s an industry whose doom is seen in every new technological innovation from television to the smartphone to TikTok and YouTube. It’s an industry where new trends in education and entertainment are often perceived to be a threat—and least until savvy product designers and marketers figure out how to leverage them to their advantage.
The fact of the matter, obviously then, is that none of these fears have ever destroyed the traditional toy industry. Sure, technology has evolved at an almost mind-numbing pace. New modes of communication have changed how we interact and acquire ...
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