Chapter 1
Industrial Culture: The Human Side of Change
Key Idea: This book is about improving your business. More specifically, this book is about improving your business rapidly through the joint efforts of all the people who work in your company. Teamwork—and your company’s unique concept of teamwork—is central to this discussion.
To be as successful as you can be, you need each person who works in the business to add his or her own best personal contribution to the efforts of the collective business team. They will do this by playing their personal roles well—and by playing their personal roles in close and structured collaboration with all your other team members. As described in detail in Chapter 12, the best companies are receiving ...
