Errata
The errata list is a list of errors and their corrections that were found after the product was released.
The following errata were submitted by our customers and have not yet been approved or disproved by the author or editor. They solely represent the opinion of the customer.
Color Key: Serious technical mistake Minor technical mistake Language or formatting error Typo Question Note Update
Version | Location | Description | Submitted by | Date submitted |
---|---|---|---|---|
Page 23 2nd table, 2nd row |
Dear Sir, |
Anonymous | Dec 05, 2010 | |
Printed | Page 23 2nd table, 2nd row |
HI |
Fernando Luiz Barreto | Nov 15, 2011 |
Printed | Page 23 Table 2 & Table 3 |
The tables on page 23 are incorrect. The Number of Conversions for Goal B for the first design should equal 8. Also, where did the 0.50% Conversion Rate for Goal B for the second design come from, that should be 0.33%; making the Number of Conversions equal 3.3. |
Amanda Sala | Jun 05, 2012 |
Printed | Page 34 Last Bullet In The "Note" Section |
The note states reasons for why "your competitors are willing to spend a lot more per click," but the last bullet states the following, "Your competitors have been advertising for a long time, and they are able to lower their PPC spend." Shouldn't it say "increase" instead of "lower"? |
Amanda Sala | Jun 05, 2012 |