Errata
Submit your own errata for this product.
The errata list is a list of errors and their corrections that were found after the product was released. If the error was corrected in a later version or reprint the date of the correction will be displayed in the column titled "Corrected".
The following errata were submitted by our customers and approved as valid errors by the author or editor.
Color Key: Serious Technical Mistake Minor Technical Mistake Language or formatting error Typo Question
| Version | Location | Description | Submitted By | Corrected |
|---|---|---|---|---|
| Printed | Page 16 1st paragraph, last sentence |
"The experiences people have… IS the real differentiator" — should be |
Anonymous | Jun 2008 |
| Other Digital Version | 16 1st paragraph, last sentence |
"The experiences people have… IS the real differentiator" — should be |
Anonymous | Jun 2008 |
| Printed | Page 20 2nd paragraph |
says "Starbuck’s"—should be "Starbucks" |
Anonymous | Jun 2008 |
| Other Digital Version | 20 2nd paragraph |
says "Starbuck’s"—should be "Starbucks" |
Anonymous | Jun 2008 |
| Printed | Page 24 Under "Maintaing Experiential Focus," last sentence |
"You can go it on your own." Should probably be changed to be "do it on your own"? |
Anonymous | Jun 2008 |
| Printed | Page 24 3rd paragraph"...teams' concerns for features, data, and |
technology TRUMPS serving the customer"—should be TRUMP because the |
Anonymous | Jun 2008 |
| Other Digital Version | 24 Under "Maintaing Experiential Focus," last sentence |
"You can go it on your own." Should be changed to be "do it on your own"? |
Anonymous | Jun 2008 |
| Other Digital Version | 24 3rd paragraph"...teams' concerns for features, data, and |
technology TRUMPS serving the customer"—should be TRUMP because the |
Anonymous | Jun 2008 |
| Printed | Page 26 |
The numbers on the graph are taken out too many decimal places. should |
Anonymous | Jun 2008 |
| Other Digital Version | 26 |
The numbers on the graph are taken out too many decimal places. should |
Anonymous | Jun 2008 |
| Printed | Page 104 |
In the diagram, the first text should read Bain & Company, not Baln & |
Anonymous | Jun 2008 |
| Other Digital Version | 104 |
In the diagram, the first text should read Bain & Company, not Baln & |
Anonymous | Jun 2008 |
