Reviews

On Jun 21 Diego Gonzalez wrote: A ensencial tool for small and large businesses
Since Henry Ford famously said "I know that 50% of advertising works, but do not know which 50%", the big challenge for companies has been how to determine the performance of their marketing strategies. The big data is just the latest in a series of fashion solutions to this problem. Koen Pauwels book defines its proposal in the title, this is not much data to collect but what those data and how it is used. From there teaches the methodology used in our power to create toolkits that help us to get the information we need. Full Review  >

Rating: 5.0