Working backwards

Alan Cooper outlines his process for working backwards: Taking the time to ask the hard questions before wading into new territory.

By Alan Cooper
March 22, 2017
Flamig Farms. Flamig Farms. (source: Sphilbrick on Wikimedia Commons)

This is a keynote highlight from the O’Reilly Design Conference in San Francisco 2017. Watch the full version of this keynote on Safari.

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