Description:

What do the killer apps on the Facebook platform have in common? What must you build into your application if you want Facebook users to adopt it and pass it on to their friends? In this live webcast, Shelly D. Farnham, Ph.D. discusses the application features that lead to success on the Facebook platform, including the best practices to launch and build Facebook apps, what people are using the top Facebook apps for, winning ad strategies, and how to innovate for success. Shelly is the author of the recent O'Reilly Radar Report of the same name.

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About Shelly Farnham

Shelly D. Farnham is the co-founder and social architect at Waggle Labs, which develops innovative social applications. Shelly received her Ph.D in social psychology at the University of Washington and performed research and advanced prototyping for seven years at Microsoft Research, focusing on social networking, mobile social coordinate, and personal analytics. In 2005 she left to consult with startups and teach the social web at the University of Washington before co-founding Waggle labs in 2007.