Description:

Recognizing the value of design as a core competency, companies are investing in in-house design teams like never before. But building a successful design organization is more than simply a matter of hiring amazing creative talent; to maximize their investment, these companies must also put a structure and system in place to get the most out of the team. Peter Merholz shares hard-won insights on how to run an effective design organization, focusing on the managerial and operational aspects of design leadership. Along the way, Peter explains why there's such investment in design right now, compares centralized and decentralized models for design teams, and explores the untapped need for design and the big opportunity it creates for design organizations.

About Peter Merholz

Peter Merholz is perhaps most (in)famous for coining the word "blog" in 1999. Really. It's in the OED and everything. Since then, he's been blogging continuously at Peterme.com