Description:

We know what makes people click, but we don't know as much about how they feel. Feeling is as important as form and function, and yet emotion is not always part of the design process. How do we design technology that prioritizes connection on an emotional level? Pamela Pavliscak draws on the hallmarks of emotional intelligence—perceiving, understanding, communicating, and managing—to create a meaningful approach to emotional design that moves beyond delight. Pamela explores the ways technology engages emotion and outlines a framework that supports designing for emotion. You'll leave armed with techniques to understand the emotional connection in design.

About Pamela Pavliscak

Pamela Pavliscak explores our conflicted and emotional relationship with technology. Currently CEO of SoundingBox, Pamela advises designers, developers, and decision makers on how to create technologies with emotional intelligence. As a researcher, she creates experiments that challenge us to see technology—and ourselves—in new ways. Whether asking people to confront their digital alter egos or write love letters to their favorite apps, Pamela's work is aimed at understanding how technology can help people live with greater happiness and purpose. Pamela is on the faculty at Pratt Institute's School of Information and has lectured at Parsons School of Design, Stanford's d.school, and ASU's Center for Science and the Imagination. Collaborating with a global committee of scholars and practitioners, she is helping to shape IEEE Standards for ethics and artificial intelligence. Pamela often speaks on creativity in the digital age, generation Z, and emotion and technology, most recently at SXSW and Collision. You can connect with Pamela on Twitter at @paminthelab or at Soundingbox.com.