Description:

Guerrilla User Research has gotten itself a bad rap because the way in which it is often conducted is not methodical. Through a Hollywood café case study, this presentation will outline exactly how to plan, conduct, and quickly analyze measurable feedback through cost-effective qualitative field research. This technique is perfect for for stakeholders and teams with little time or low budgets, but desperate for answers to help determine if the value proposition of their digital product is on target.

About Jaime Levy

For over 25 years Jaime Levy has been a pioneer in the creation of innovative digital products and services. She heads a consultancy called JLR Interactive that caters to startups and enterprises, helping them transform their business concepts into innovative and scalable online solutions. Jaime speaks at design and innovation conferences worldwide and conducts public workshops and in-house training. She also teaches a graduate level course on UX design and strategy at the University of Southern California (USC) in the Viterbi School of Engineering. You can read more about Jaime on Wikipedia.