Description:

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Every designer has had to justify designs to non-designers, yet most lack the ability to explain themselves in a way that is compelling and fosters agreement. The ability to effectively articulate design decisions is critical to the success of a project, because the most articulate person often wins. This session led by Tom Greever, author of Articulating Design Decisions, provides principles, tactics, and actionable methods for talking about designs with executives, managers, developers, marketers, and other stakeholders who have influence over the project with the goal of winning them over and creating the best user experience.

About Tom Greever

Tom is a designer, consultant, & trainer for Bitovi.com - a web app design and development consulting shop based in Chicago. He has been designing interfaces for 15 years in a variety of environments from small agencies to internal corporate teams and as a freelancer.