Description:

Many companies suffer from a disconnect between development and marketing, but the sad fact is that the fields are merging. In order to stay competitive in an increasingly changing landscape it is truly beneficial to add SEO as part of the web developers' arsenal of tools. Take 90 minutes to care and feed the marketing department, you can be a hero!

This webcast is for developers looking to enhance their skills with regard to SEO and the requisite tools. Just as developer skills have evolved past simpleHTML, the skill-sets of marketers have changed dramatically in the past few years. In most cases, learning just a few new concepts will help you communicate and operate more effectively with your cohorts, the marketeers.

These skills are of great value for developers who want to work for startups or take on more of a leadership role within their organization. As a former developer, I will explain the major features and benefits of aligning developer skills with SEOs.

We will cover:

1. Latest SEO trends.
2. How developers can help organizational SEO efforts.
3. Help identify for attendees which tools can help your organization succeed.

An example: SEO is often an engineering exercise of sorts. There are many tools available to help and decipher what's trending and what's trash. However, a technical mindset is an advantage when going through the exercise of identifying keywords to target. Thought must be given to what potential visitors are searching for in various phases, from research to signup. When beginning target keyword identification it's important to consider all of the possibilities for search. Long tail keywords should not be ignored, because they comprise 70% of total searches. It's not as common for someone to search the same group of simple 'power' keywords than it is to search for a phrase with variations.

About Anne Ahola Ward

Anne Ahola Ward, CEO and co-founder of CircleClick has 15 years of experience developing business on the web. She is a Futurist, Growth Hacker and CEO of CircleClick Media founded in 2009. Anne has thrived in a wide range of areas in the web industry. She has mastered almost every role in web development; DBA, web master, programmer, graphic designer, video editor. She was an early entrant into the field of search engine optimization and specializes in analytics.

In October of 2014 Anne was listed as one of Entrepreneur magazine's 27 Top Masters of Marketing and PR that everyone can learn from.

Ward's list of clients include Apple Computer, Inc. magazine, Breathometer, oDesk, DCT, Heroku, A&E Interventionist Ken Seeley and Rikki Rockett from Poison.

Twitter: @annebot | Website: CircleClick

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