Description:

During the first part of this exclusive webcast event we welcome Eric Ries, @ericries, author of New York Times bestseller "The Lean Startup" for a fireside chat with Jeff Gothelf @jboogie, author of "Lean UX" and learn the story behind "Lean UX" and how the material was chosen for the book.

During the second portion you will learn how requirements-driven product definition is a sure-fire way to get 100% of the wrong product launched. The assumptions that requirements are based on are usually not accurate enough to determine the exact solution those requirements dictate. Instead, teams should focus on creating a series of hypotheses that define potential solutions to their business problems and then work together to learn which of these hypotheses are keepers and which ideas to kill.

In this webcast, Jeff Gothelf author of Lean UX, will provide an overview of how to apply the ideas behind Lean UX and Design Thinking to project definition and planning.

Using a series of case studies from large companies such as Paypal, TheLadders, and Sesame Street as well as a few select startups, Jeff will cover:

• how recognizing your assumptions increases the speed of finding the right solutions
• why cross-functional, collaborative teams bring better products to market faster
• why managing towards outcomes generates better solutions
• how a Lean UX approach, coupled with Design Thinking, brings out the entire team's creative insights

About Jeff Gothelf

Jeff Gothelf is a designer & Agile practitioner. He is a leading voice on the topics of Agile UX & Lean UX and a highly sought-after international speaker. He is currently a Managing Director in Neo's New York City office. Previously, Jeff has led teams at TheLadders, Publicis Modem, WebTrends, Fidelity, & AOL.

About Eric Ries

Eric Ries is the author of the blog Lessons Learned. He was the co-founder and served as Chief Technology Officer of IMVU, his third startup. He is the co-author of several books including The Black Art of Java Game Programming (Waite Group Press, 1996). In 2007, BusinessWeek named Ries one of the Best Young Entrepreneurs of Tech. He serves on the advisory board of a number of technology startups including pbWiki, Smule, 750i and KaChing.