Description:

The ebook revenue stream has much more potential beyond simply selling standalone titles to customers. If you're not already featuring your content in an ebook subscription program you need to. We're not talking about a broad program like Amazon's Kindle Owner Lending Library model; publishers and authors should focus instead on genre-specific vertical subscriptions that pay for performance.

Safari Books Online is one of the oldest and most successful genre-specific models to learn from. In this webcast you'll hear from Safari CEO, Andrew Savikas, as he covers the following:

• The original thinking behind the subscription model for technology books
• The user data Safari provides publishers and what they can learn from it
• Why the pay-for-performance model is crucial for publishers and authors
• The opportunity in creating new genre-specific verticals to include your content

TOC conference chair Joe Wikert will help guide the conversation, provide a publisher's point of view and moderate the audience Q&A portion of the program.

About Andrew Savikas

Andrew Savikas is the CEO at Safari Books Online. He sits on several boards, including the Book Industry Study Group, and is on advisory boards for Bookshare and the University of Michigan Press.

Previously, Andrew led the digital publishing and ebook program and strategy for O'Reilly Media as VP of Digital Initiatives, and was a Program Chair for the Tools of Change for Publishing conference.

Andrew holds a B.S. in Media Studies from the University of Illinois at Urbana-Champaign, and an MBA from Northeastern University in Boston. He speaks frequently on digital publishing and ebooks, and is also the author of "Word Hacks: Tips & Tools for Taming your Text".

About Joe Wikert

Joe Wikert is General Manager & Publisher as well as Chair of Tools of Change (TOC) at O'Reilly Media, Inc., where he manages the sales and editorial groups. He's the author of the Publishing 2020 blog where he's provided industry insights since 2005. Prior to joining O'Reilly Joe was Vice President and Executive Publisher at John Wiley & Sons, Inc., in their P/T division. He and his wonderful wife Kelly have 3 great kids: Sarah, Craig and Hannah.