Description:

The SALE system used game mechanics to help salespeople at a global distributor of wiring and electronics products to learn about the products and increase sales and profit margins. And automobile companies are using game mechanics to influence the way people drive and increase their gas mileage. In this webcast presented by Michael Hugos, author of Enterprise Games, you will learn what these game mechanics are and how they were used.

About Michael Hugos

Michael Hugos is an author, speaker, award-winning CIO and principal at Center for Systems Innovation [c4si]. He works with clients to find elegant solutions to complex problems with focus in supply chains, business intelligence, and new business ventures. Earlier he spent six years as CIO of a national distribution organization where he developed a suite of supply chain and e-business systems that transformed the company's operations and revenue model. For this work he won the CIO 100 Award, the InformationWeek 500 Award and the Premier 100 Award. He earned his MBA from Northwestern University's Kellogg School of Management and writes a blog for CIO magazine called "Doing Business in Real Time". He is author of seven books including the popular Essentials of Supply Chain Management, now in its third edition and his newest book, Business in the Cloud: What Every Business Needs to Know about Cloud Computing.