Description:

Relying simply on old school SEO metrics like PageRank and link popularity just doesn't cut it anymore, and red herring stats like keyword density lead you astray. You want to win the Google game but you're not sure what to measure—or how. Which SEO metrics do you choose to judge progress towards your goals?

It's time to find out what to measure and what to ignore! Rather than relying on old-school SEO metrics such as PageRank, rankings, and link popularity, or meaningless metrics such as "keyword density" or KEI (Keyword Effectiveness Index), you should be considering SEO metrics such as brand-to-nonbrand ratio, index-to-crawl ratio, search traffic per page, visitors per keyword, and many others. In this webcast, we'll explore the full range of useful SEO metrics and how to leverage them for SEO success.

• How to identify and remedy weaknesses in your SEO to prevent bleeding away PageRank, traffic, and sales
• How to prioritize your efforts, allocate resources, and budget effectively
• Which tools to use to get the job done
• How to capitalize on long tail SEO opportunities

About Stephan Spencer

Stephan Spencer is author of Google Power Search and co-author of The Art of SEO. Stephan founded Netconcepts in 1995 as an interactive agency; and over time it morphed into an SEO firm. Netconcepts was acquired by Covario in January 2010. Stephan left in September 2010 to start several new ventures. He is the inventor of GravityStream, a pay-for-performance SEO technology now rebranded as Covario's Organic Search Optimizer. He is a highly sought after conference speaker on SEO and other online marketing topics for the DMA, AMA, Shop.org, Internet Retailer, SMX, SES, O'Reilly/TechWeb (Web 2.0 Expo), PubCon, Affiliate Summit, ECMOD, IQPC, and IIR, among others. His hundreds of speaking gigs have taken him around the globe - everywhere from Berlin, London, Toronto, Santiago, and Auckland, to New York, Chicago, San Francisco, Los Angeles, and places in between. Stephan lived in New Zealand for nearly 8 years, where he built a production office a block from the beach. He returned to the US in 2007. Stephan writes for Search Engine Land, Multichannel Merchant, Practical Ecommerce, and MarketingProfs, among others. He has a Masters in Biochemistry, which he uses every day (not!).