Description:

There's something about apps-and particularly Apple's approach to mobile apps-that has captured nearly everyone's attention. With that attention, the App Store has become a new hope for riches and glory, by individuals and organizations alike. Taking inspiration from his first book App Savvy, Ken Yarmosh addresses the most common myths, misconceptions, and misbeliefs he regularly encounters from those trying to build iPhone and iPad apps. Whether an entrepreneur, developer, or marketer, this webcast will offer guidance to properly engage the new mobile app ecosystem. Join us and you'll soon find out why executives like Network Solutions' Chief Product Officer Navin Ganeshan describe Ken as a "great sherpa" for navigating the mobile terrain.

About Ken Yarmosh

Ken Yarmosh is a product strategist focused on building exceptional mobile applications. Before he got involved with mobile apps, he orchestrated the development of desktop and web applications for everything from financial accounting systems to automated search marketing platforms. Ken has successfully launched national brands in the App Store while also creating his own bestselling apps.

Striving to make cutting edge technology accessible to the masses, Ken maintains a blog at kenyarmosh.com, where he chronicles his interests and experiences.