Description:

Successful user experience strategy and planning are essential as users increasingly expect effortless, engaging interaction with desktop, Web and mobile applications. Pulling key concepts from the book, Effective UI: The Art of Building Great User Experience in Software, published by O'Reilly Media, co-author and EffectiveUI lead user experience architect John McRee will define the measures of successful user experience design (UX) and key principals or "laws" that enable an organization to achieve maximum results in designing and developing successful software.

About John McRee

John McRee is a husband and father, banjo picker and guitar player, homebrew-beer enthusiast and renaissance man living 8,600 feet above sea level in the foothills outside Denver, Colo. He's contemplative and analytical and considers himself a craftsman in all that he does.

John has been designing experiences for users since 2000. Acquiring and mastering user-centered design (UCD) methodologies along the way, he has designed travel and e-commerce Web sites, CD-ROM-based experiences, shrink-wrapped desktop software and mobile applications.

In his role as a lead experience architect at EffectiveUI, John specializes in design process management, user research, persona development, information architecture and interaction design. He has had the pleasure of working with telecommunications organizations, desktop publishing companies, financial institutions, automotive businesses, network security agencies and companies within a variety of other verticals.