Description:

In this webcast, Chetan Damani provides an introduction to Augmented Reality. In addition to answering the most common question, "What the heck is Augmented Reality?" he'll cover the following:

• Augmented Reality and the opportunities for consumers and businesses
• Augmented Reality on the iPhone, how it works and the possibilities
• Future of AR, applications and technology
• An overview of us, and our new AR platform that others can integrate into

About Chetan Damani

Chetan Damani is founder and CEO of acrossair, a company dedicated to building advanced iPhone games and augmented reality applications using the OpenGL library. The company's NearestTube application was first introduced in UK in July 2009 and has been adapted to San Francisco and New York.

Prior to acrossair, Chetan and his business partner have launched multiple successful companies in the Internet space. In 1997 Chetan founded Imano, a full service interactive agency, working with clients such as Nestle, Citibank and Hotels.com helping brands make the most from the Web. CommerceNow, founded in 2003, provides a SaaS e-commerce solution targeting Small and Medium-sized businesses that want to outsource their sell-side e-commerce operation. The team soon followed with the launch of TVguide.co.uk, the largest TV listings site in the UK. The TVguide Web platform currently operates in the UK, India and Ireland with the US due to launch in the next few months.