Description:

Twitter--the messaging service that lets you send instant, short updates to people around the world--is fast becoming a mainstream communication tool. Hundreds of brands and thousands of companies use it to connect with customers and co-workers, and new micro-messaging services are springing up every week to meet specific corporate needs.

Join the revolution with this webcast, which will show you how to use Twitter and other micro-messaging services at work. It will cover the the benefits and challenges of this exciting new medium, along with best practices and potential pitfalls you can avoid.

About Sarah Milstein

Sarah Milstein, a consultant on Web 2.0 and editorial strategies, and an MBA candidate at the Haas School of Business at UCBerkeley, was previously the Chief Publishing Evangelist for O'Reilly Media. Prior to that, Sarah was O'Reilly's Managing Editor, Senior Editor, and Editor, leading the development of the Missing Manuals, a best-selling series of computer books for non-geeks. She's also written for the series, co-authoring Google: The Missing Manual. Before joining O'Reilly in 2003, Sarah was a freelance writer and editor, and a regular contributor to The New York Times. She was also a program founder for Just Food, a local-food-and-farms non-profit, and co-founder of Two Tomatoes Records, a label that distributes and promotes the work of children's musician Laurie Berkner.