Edie Freedman
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Bio
Edie Freedman has been working with Oââ¬â¢Reilly in various capacities since 1986. As a freelancer, she conceived and created the Animal books, and then joined Oââ¬â¢Reilly and served as Creative Director for the company for many years. In her time at Oââ¬â¢Reilly, Edie has worked on everything from the company identity and product packaging to editing, designing, and producing a book on creative thinking. Today, as Oââ¬â¢Reillyââ¬â¢s Director of Brand Management, she focuses on maintaining, creating, and building O'Reilly brands.