Masha Sedova is the Senior Director of Trust Engagement at Salesforce. She has built a team that drives a secure mindset amongst all employees using user security behavior testing and data analytics paired with elements of gamification and positive psychology. The scope of her work runs the gambit of general awareness such as phishing and reporting activity to secure engineering practices by developers and engineers. She and her team have built security simulations, company-wide competitions, and custom lab environments to drive effective learning of vital security behaviors. Her efforts have culminated in a security program that is altering the way Salesforce’s employees, customers, partners, and large corporations approach security. Prior to her work with Salesforce, Masha was the principal founder of Dymera Strategies Consulting where she conducted social engineering and security awareness training to international companies and government agencies based on tools, techniques, and methods of prominent cyber warfare actors. Masha has also worked for Northrop Grumman and BAE Systems as a cyber threat researcher.