Cindy Alvarez

Cindy Alvarez is a product manager who turns understanding the customer into a competitive advantage. Currently the Principal Design Researcher at Microsoft, she has worked with early- and mid-stage startups as well as Fortune 500 companies to make customer development an ingrained part of company culture and the product development process.

Content

Why you need customer development

September 13, 2018

We should invest at least as much time in understanding our customers as we do in optimizing our product development process.

How to write a sound hypothesis when conducting user research

May 18, 2017

Cindy Alvarez outlines the components of a hypothesis and shares examples of successful and unsuccessful hypotheses.