Alexander Grbic

Alexander (Alex) Grbic is vice president of product marketing in the Programmable Solutions Group at Intel Corporation. He is responsible for defining, promoting and managing innovative hardware, software and intellectual property (IP) products for Intel’s programmable logic solutions, spanning the full product lifecycle.

Grbic joined Intel in 2015 with the acquisition of Altera Corporation, where he had spent the previous four years as senior director of software and IP marketing. He managed product planning and outbound marketing for multiple Altera products, including the Quartus II design software and IP cores, digital signal processing design tools, and Altera’s software development kit for OpenCL.

Earlier in his Altera career, Grbic spent several years overseeing applications engineering, a role that included responsibility for escalated customer support, initiatives for early adoption of new products, and technical collateral. He began his Altera career in the company’s software and IP engineering organization, where he led the development of external memory interfaces IP, work on visualization and analysis tools, and performance analysis of Altera’s products.

Before joining Altera in 2001, Grbic was a hardware designer working on shared-memory multiprocessors in the Department of Electrical & Computer Engineering (ECE) at the University of Toronto in Canada. He also taught advanced computer science courses at the university.

Grbic earned bachelor’s and master’s of applied science degrees and a Ph.D. in computer engineering, all from the University in Toronto. He serves on the university’s ECE Board of Advisors and holds multiple patents in software design flows.