by Tim O'Reilly
January 2000
The authors of the book Built to Last say great companies have Big Hairy Audacious Goals. Here's mine:
To become the information provider of choice to the people who are shaping the future of our planet, and to enable change by capturing and transmitting the knowledge of innovators and innovative communities.
Strategies:
Find areas where innovative, grassroots communities are reshaping industries or important social dynamics in positive ways, and build businesses that support knowledge transfer among members of those communities and those who want to join them.
Provide high-quality, rich information in multiple media that captures the knowledge of the leading edge in ways that makes it accessible to a wider audience, and allows them to follow the trailblazers more effectively.
Recognize important trends early, help crystallize their importance, and bring them to light.
Develop direct relationships with the members of innovative communities, and help them achieve their goals.
Create a distributed company structure that mirrors the distributed, networked nature of the communities we seek to serve, with individual business units that are closely identified with their core customers.
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