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Prompt Engineering

Prompt Engineering for Generating AI Art and Text

Published by O'Reilly Media, Inc.

Intermediate content levelIntermediate

Nontechnical training on AI tools like Midjourney and ChatGPT, and others

Course outcomes

  • Apply AI art and text generation tools like Midjourney and ChatGPT on your own projects
  • Learn how prompt engineering can get you better results when working with AI
  • Build a repository of key words and phrases that work consistently well in prompts

Course description

Join expert Mike Taylor to learn how to use AI tools like Midjourney and ChatGPT, Stable Diffusion, and other AI tools to produce art and text, even if you don’t consider yourself to be either “technical” or “creative.” You’ll explore prompt engineering, learn how to use AI to achieve better outcomes, and build a repository of key words and phrases that work consistently well. By the end of the course, you’ll be able to apply what you have learned to your own projects.

What you’ll learn and how you can apply it

  • Recall the most commonly used AI tools and their relative strengths and weaknesses
  • Recognize the core tenets of prompt engineering as well as common tips and tricks to get a satisfactory response from your model of choice
  • Craft and refine effective, user-centered prompts for various use cases
  • Use what you’ve learned to generate a new product idea, made entirely with AI
  • Build your own library of useful ChatGPT and Midjourney prompts

This live event is for you because...

  • You’re an entrepreneur.
  • You work with AI tools to produce content for your business.
  • You want to make the most of ChatGPT and Midjourney in your daily work.
  • You’re a marketer or entrepreneur.
  • You work with designers and copywriters.
  • You want to become a prompt engineer.

Prerequisites

  • A computer with a free OpenAI account to access ChatGPT (optional if you wish to follow along with the hands-on portion of the course)
  • Create a Discord account and sign up to the Midjourney beta (optional if you wish to follow along with the hands-on portion of the course)

Recommended follow-up:

Schedule

The time frames are only estimates and may vary according to how the class is progressing.

Working with GPT-3 (50 minutes)

  • Presentation: How to use OpenAI’s GPT-3 to generate business ideas, product descriptions, and value propositions for your business.
  • Hands-on exercise: Generate an idea for a new product using GPT-3 by OpenAI
  • Break

Working with DALL-E 2 (70 minutes)

  • Presentation: How to use OpenAI’s DALL-E 2 to generate product photography, artwork, and designs for your business
  • Hands-on exercise: Generate a picture of your new product using DALL-E 2 by OpenAI
  • Q&A
  • Break

Where to find inspiration (30 minutes)

  • Presentation: Lexica.art; Twitter accounts; scientific papers; Discord communities; Reddit communities
  • Group discussion: Where have you found creative inspiration in the past?

OpenAI alternatives (30 minutes)

  • Presentation: Stable Diffusion; GPT Neo and GPT J; Midjourney and Craiyon (a.k.a. DALL-E mini)
  • Discussion: What are the benefits and dangers of open source?
  • Q&A

Your Instructor

  • Mike Taylor

    Mike Taylor builds simulator-based marketing courses at Vexpower. Previously, he cofounded Ladder, a 50-person growth marketing agency, where he led ad operations, data science, and product teams.

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