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Prompt Engineering

Prompting Bootcamp

Published by O'Reilly Media, Inc.

Beginner to intermediate content levelBeginner to intermediate

Crafting Content with Generative AI

Course outcomes:

  • Apply AI art and text generation tools like Midjourney and ChatGPT on your own projects
  • Learn how prompt engineering can get you better results when working with AI
  • Understand the principles and methods of prompt design and optimization
  • Build a repository of key words and phrases that work consistently well in prompts

Join us for an immersive two-day bootcamp on prompt engineering, designed to equip you with the essential skills and knowledge to craft powerful and effective prompts for generative AI models like ChatGPT and DALL-E. In this intensive 2-day program, you will dive deep into the art and science of creating prompts that yield accurate and meaningful responses.

Throughout the bootcamp, you will learn the principles of prompt engineering, including framing, context setting, and specifying desired outputs. You will explore various strategies to optimize prompts for different tasks, such as question-answering, creative visuals, and problem-solving. Through hands-on exercises, real-world examples, and interactive discussions, you will gain practical experience in constructing prompts that elicit desired responses and effectively guide the language model's output. By mastering prompt engineering, you will be able to leverage the full potential of large language and diffusion models, enhance their performance, and unlock new possibilities for your projects and applications.

Attending this bootcamp is essential for anyone seeking to maximize the effectiveness of large AI models and leverage their capabilities to solve real-world problems. By honing your prompt engineering skills, you will gain a competitive edge in natural language processing tasks, image generation, virtual assistance, and more. Whether you are a developer, researcher, content creator, or AI enthusiast, this bootcamp offers a unique opportunity to enhance your expertise, stay at the forefront of AI advancements, and unleash the true potential of language models. Don't miss out on this transformative learning experience that will propel your projects to new heights.

What you’ll learn and how you can apply it

  • Recall the most commonly used AI tools and their relative strengths and weaknesses
  • Recognize the core tenets of prompt engineering as well as common tips and tricks to get a satisfactory response from your model of choice
  • Craft and refine effective, user-centered prompts for various use cases
  • Use what you’ve learned to generate a new product idea, made entirely with AI
  • Build your own library of useful ChatGPT and DALL-E prompts

This live event is for you because...

  • You’re a marketer or entrepreneur.
  • You work with designers and copywriters.
  • You want to become a prompt engineer.
  • You work with AI tools to produce content for your business.
  • You want to make the most of ChatGPT and DALL-E in your daily work.

Prerequisites

*The AI landscape changes frequently, but the instructor will always attempt to provide a free alternative for exercises wherever possible.

Recommended follow-up:

Schedule

The time frames are only estimates and may vary according to how the class is progressing.

Day 1: Working with Text (2 hours)

Introduction and context setting (15 minutes)

  • Presentation: ChatGPT basics; ongoing mass adoption of ChatGPT across various industries
  • Group discussion

ChatGPT Basics (10 minutes)

  • Presentation: Getting started with ChatGPT
  • Group activity: Ask some basic prompts to set the foundation for how ChatGPT works
  • Natural language processing and large language models (20 minutes)
  • Presentation: Natural speech versus typed text; different intent and interpretation; how LLMs are trained—reinforcement learning approaches
  • Group discussion: Now you have a better understanding of how Natural Language Processing works, what are tools like ChatGPT best suited for?

Prompt engineering (40 minutes)

  • Presentation: Prompting versus asking; the concept of priming; “training” ChatGPT within the confines of your conversation; avoiding GPT fatigue and repetition; setting parameters and boundaries; using specific writing styles for specific results;
  • Accuracy, GPT hallucinations, and other ethical considerations—why human editors and fact-checkers are so important
  • Iterative querying techniques
  • Understanding the limits of ChatGPT
  • Downloadable resource: Different writing styles for ChatGPT
  • Activity: Write your own prompt using the prompt template

Creating your personal prompt library (10 minutes)

  • Presentation: Storing ‘custom instructions’ in ChatGPT
  • Future uses of ChatGPT (10 minutes)
  • Presentation: Future uses for ChatGPT, such as integrations with other systems and new features
  • Group discussion: How will ChatGPT change things in the next 5 years?

Discussion & Q&A (15 minutes)

  • Additional Q&A time

Day 2: Working with Images (2 hours)

Working with DALL-E (60 minutes)

  • Presentation: How to use DALL-E to generate product photography, artwork, and designs for your business, applying the five principles of prompting
  • Hands-on exercise: Generate a picture of your new product using DALL-E
  • Q&A
  • Break

Where to find inspiration (30 minutes)

  • Presentation: Lexica.art; Twitter accounts; scientific papers; Discord communities; Reddit communities
  • Group discussion: What other resources have you found to be useful?

DALL-E alternatives (30 minutes)

  • Presentation: Stable Diffusion; Midjourney
  • Presentation: The future of AI & prompt engineering
  • Discussion: What techniques have you been finding most useful in your work?
  • Q&A

Your Instructors

  • Mike Taylor

    Mike Taylor builds simulator-based marketing courses at Vexpower. Previously, he cofounded Ladder, a 50-person growth marketing agency, where he led ad operations, data science, and product teams.

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  • Sarah Tamsin

    Sarah Tamsin is a website developer and content creator who founded Digital Rebel Academy, a training company aimed at helping small businesses make the most of online opportunities. She has a background working with nonprofit organizations and in local government IT support, spending over 20 years creating digital content. Sarah also runs multiple other passive online enterprises, most of which are automated businesses that run on autopilot.

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