How to Get People to Do Stuff

• Harness the power of psychology and brain science to motivate people to do the stuff you want them to do
• Master the seven distinct categories of human motivation and apply them to help people want to do the stuff you need them to do
• Apply strategies that help people change their habits and learn the right way to use rewards to motivate and collaborate

What compels people to take action? What motivates people to do just about anything, including working, playing, and learning? When you know what motivates people, you are more effective in collaborating and working with others.

In this class, behavioral scientist, Dr. Susan Weinschenk, and behavioral economist, Guthrie Weinschenk, guide you through the science behind what drives people to take action. There are seven distinct categories or drivers of motivation that, when applied properly, compel people to act. When you know what motivates people, you will be more effective in collaborating and working with others. Each section wraps up with a brief exercise to help you better understand those motivation drivers and how to apply them in your own work and life.

Career Success Series

The Career Success Series from Pearson addresses essential skills for your personal and professional development in the areas of communication, presentation, critical thinking, teamwork, leadership, problem solving, and resilience. These skills are critical for any industry, any job title, and any career stage – whether you’re just starting out or have been in the workforce for years. Expert trainers deliver practical tools and techniques you can use to enhance your resume, excel in your career, or simply enrich your life skills.