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Career Development

How to Get People to Do Stuff

Published by Pearson

Beginner content levelBeginner

Master the Seven Basic Drivers of Human Motivation to Improve Behaviors and Collaborate More Effectively

  • Harness the power of psychology and brain science to motivate people to do the stuff you want them to do
  • Master the seven distinct categories of human motivation and apply them to help people want to do the stuff you need them to do
  • Apply strategies that help people change their habits and learn the right way to use rewards to motivate and collaborate

What compels people to take action? What motivates people to do just about anything, including working, playing, and learning? When you know what motivates people, you are more effective in collaborating and working with others.

In this class, behavioral scientist, Dr. Susan Weinschenk, and behavioral economist, Guthrie Weinschenk, guide you through the science behind what drives people to take action. There are seven distinct categories or drivers of motivation that, when applied properly, compel people to act. When you know what motivates people, you will be more effective in collaborating and working with others. Each section wraps up with a brief exercise to help you better understand those motivation drivers and how to apply them in your own work and life.

Career Success Series

The Career Success Series from Pearson addresses essential skills for your personal and professional development in the areas of communication, presentation, critical thinking, teamwork, leadership, problem solving, and resilience. These skills are critical for any industry, any job title, and any career stage – whether you’re just starting out or have been in the workforce for years. Expert trainers deliver practical tools and techniques you can use to enhance your resume, excel in your career, or simply enrich your life skills.

What you’ll learn and how you can apply it

  • How rewards affect motivation
  • How to recognize intrinsic and extrinsic motivations
  • How self-stories (the stories we tell ourselves and others about who we are and why what we do what we do) drive behavior

And you’ll be able to:

  • Choose the best way to motivate yourself and others depending on the situation
  • Better understand why people do and don’t take action
  • Use the skills and strategies demonstrated in the course to be a better leader and collaborator

This live event is for you because...

  • You want to motivate yourself in the workplace
  • You need to collaborate effectively with others
  • You find it difficult to motivate others to action

Prerequisites

  • No prerequisites are required

Recommended Preparation

Recommended Follow-up

Schedule

The time frames are only estimates and may vary according to how the class is progressing.

Segment 1: The 7 Drivers of Motivation(10 minutes)

  • Introducing the 7 Drivers of Motivation
  • Introducing the course instructors
  • Course overview

Segment 2: The Need to Belong: 1st Driver of Motivation (30 minutes)

  • Harnessing the power of the “need to belong” driver
  • Exercise: Choose a case study – As we go through the course you will apply what you are learning to a particular case study you choose based on your own experiences. In this exercise, you will identify that case study.
  • Exercise: Apply the need to belong to your case study

Break (10 minutes)

Segment 3: Tricks of the Mind and Instincts : 2nd and 3rd Drivers of Motivation (35 minutes)

  • Using the tricks of the mind driver
  • Using the instinct driver
  • Exercise: Apply tricks of the mind and instincts to your case study

Segment 4: Habits and Rewards : 4th and 5th Drivers of Motivation (35 minutes)

  • Getting people to create the right habits
  • Picking and using the right rewards
  • Exercise: Apply habits and rewards to your case study

Break (10 minutes)

Segment 5: The Power of Stories and The Desire for Mastery: 6th and 7th Drivers of Motivation (35 minutes)

  • Driving behavior through the power of stories
  • Understanding desire for mastery
  • Exercise: Apply the power of stories and the desire for mastery to your case study

Q&A (5 minutes)

Course wrap-up and next steps (10 minutes)

Your Instructors

  • Susan Weinschenk

    Susan Weinschenk has a PhD in Psychology, and is the Chief Behavioral Scientist and CEO at The Team W, Inc. Susan consults with Fortune 1000 companies, start-ups, governments and non-profits, and is the author of several books, including 100 Things Every Designer Needs To Know About People, 100 MORE Things Every Designer Needs To Know About People and How To Get People To Do Stuff. Dr. Weinschenk’s area of expertise is brain and behavioral science applied to the design of products and services. Her clients include Medtronic, Disney, the Mayo Clinic, Zappos, the European Union, Discover Financial, and United Health Care. Susan is co-host of the HumanTech podcast, and writes her own blog and a column for Psychology Today online

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  • Guthrie Weinschenk

    Guthrie Weinschenk is a Behavioral Economist and the COO of The Team W, Inc. He has a degree in economics, a law degree, and is a licensed attorney. He consults, teaches, and specializes in business strategy, behavioral economics, and ethics. He is the host of the podcast Human Tech and author of I Love You, Now Read This Book (It's About Human Decision Making and Behavioral Economics).