17. Step 8: Introducing Cross Platform Promotion
“Cross Platform Promotion (or CPP) defines the synergetic partnership between social media platforms to bring about the greatest content exposure.”
—Gratton & Gratton
A Synergetic Way of Thinking
When we first started talking about Cross Platform Promotion (CPP) early in 2010, there was a great deal of debate taking place about the best way for small businesses to promote themselves online. We attended a huge number of seminars with experts talking about the best platforms out there on which to make the strongest impact and very little about harnessing the overall power of the promotional options available.
CPP enables you to leverage your brand across the various social media platforms.
When ...
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