We are all hungry and thirsty for concrete images.
—Salvador Dali
Think about that word concrete. To most of us, the image the word conjures up is the gray-white stuff that makes up sidewalks. That image is a great way to understand the way the term is used in writing. Concrete is hard and durable. It can take all sorts of pressure and it remains the same. It holds things together. It can be painted, as in swimming pool bottoms, or drawn on, as with sidewalk chalk. It can be made into pillars several stories high, as in upright posts that suspend bridges over large rivers.
But one thing it never is: something else. Like concrete, good communication is almost always definite. Unfortunately, many of us are anything ...
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