In the beginner’s mind are many possibilities, but in the expert’s mind there are few.1
—Shunrye Suzuki, Zen master
Now that you have identified your goals and your audience, it’s time to decide how to structure your message. Structure is vital to communication. How you form your message is much the same as how energy is formed into matter: an idea occurs, and then that energy is shaped in an appropriate way for the intent to take shape.
Everything in nature has structure. Even an atom has a structure, as you may remember from chemistry class: various ions revolve around the nucleus. What may appear as random in nature will reveal its structure upon closer inspection. Even modern poetry has structure, although that ...
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