Either write something worth reading or do something worth writing.
—Benjamin Franklin
Why does writing matter? Well, for one, as our world becomes increasingly digitalized, your written image is your public image. By that I mean most of the people you do business with, connect with, or even sit in class with don’t see you in person. They see you in your words—their first, and sometimes only, impression of you comes from what you write.
That written image can come from email, text or instant messaging, or even in a blog post or comments. It can be the replies you give to questions your employees ask. It can be your written reports—or the writing that you do for a PowerPoint presentation you upload online. No matter what ...
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