Book description
Advice from a YouTube insider on how to creative effective campaigns
YouTube is the top destination for online video. With over a billion viewers around the globe, it's also valuable real estate for marketers looking to get their message out. YouTube Marketing For Dummies shares insight from a former YouTube employee who helped large and small businesses create effective marketing campaigns.
Inside, you’ll discover proven game plans for buying advertising, launching a content marketing campaign, building a branded channel and community, and evaluating the results of your work. Plus, you’ll find trusted, proven ways to get the most bang for your buck from the internet’s #1 destination for video content.
- Create a plan that fits your business needs
- Launch an ad campaign
- Find video creation strategies
- Launch a branded channel
Are you ready to identify, launch, and measure a YouTube marketing campaign? Everything you need is a page away!
Table of contents
- Cover
- Introduction
- Part 1: Getting Started with YouTube Marketing
- Part 2: Advertising Campaigns on YouTube
- Part 3: Planning Your Content Strategy
- Part 4: Making Videos for Ad Campaigns and Content
- Part 5: Working with YouTube Channels
- Part 6: Measuring Success
- Part 7: The Part of Tens
- Index
- About the Author
- Connect with Dummies
- End User License Agreement
Product information
- Title: YouTube Marketing For Dummies
- Author(s):
- Release date: February 2019
- Publisher(s): For Dummies
- ISBN: 9781119541349
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