Chapter 13
Expanding Your Audience with Google Ads
IN THIS CHAPTER
Using advertising to reach a broader audience on YouTube
Setting up and running a YouTube ad campaign
Picking the right type of ad campaign
Understanding the importance of earned metrics
Adjusting ad campaigns to increase performance
Many YouTube channel managers believe that after their channels are set up, their view counts are increasing, their subscriptions are growing, and engagement is up, they can then sit back and focus on making some content. Well, that’s not exactly the case. You have another powerful resource in your tool chest that can potentially take your channel to the next level: It’s advertising. Yes, this chapter is all about how to place ads on YouTube to promote yourself and grow your channel — not how to get advertisers to place ads on your channel (that’s called monetization and it’s covered in Chapter 14).
Now, before you close this book with a sigh, sure as sure can be that advertising is nothing ...
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