Your Small Business Boom: Explosive Ideas to Grow Your Business, Make More Money, and Thrive in a Volatile World

CHAPTER 1

THE PIVOT

If I go there will be troubleAnd if I stay it will be double

—The Clash

Whether or not we like it or wanted it, change has been thrust upon us these past few years. Between COVID-19, quarantining, the ensuing economic crash, unrelenting unemployment, businesses shuttering, the massive pivot online, and now, rebirth, our personal and business lives were completely upended.

Yet, while a pandemic was not remotely on our collective radar, change definitely should have been. The dot-com bubble bursting at the turn of the century changed the world, as did 9/11 shortly thereafter. A few years later, in 2008, what I call the “Not-So-Great Recession” almost became a new Great Depression. That same year, the first African American ...