Your Own Terms

10Fail-Proof Persuasion Tactics

As you’ll realize when reading this chapter, you are already a persuasive person. You’ve instinctively used many of these tactics to obtain what you want since childhood. By recognizing, defining, and practicing them, you create tools you can use on the job. More important, you’ll know when such techniques are being directed at you and can then respond to or deflect them. You’ll never again be at the mercy of persuasive manipulators.

Persuasion is a five-step process:

Step 1.   Establish credibility

Step 2.   Create common ground

Step 3.   Provide vivid evidence that your request will create value

Step 4.   Connect emotionally

Step 5.   Take action

Use the quick checklist on the next page to help strategize your ...