Writing Winning Business Proposals, Third Edition, 3rd Edition

CHAPTER 13Writing the Fees Slot

I have a very good friend who played the stock market, timed it well, and made lots of money—more money than most of us will ever see in our lifetimes. He bought a grand house (more like a castle), purchased hundreds of rare books, and assembled a rather significant art collection. By any stretch of the imagination, my friend is rich.¹

Nevertheless, although he has two cars, the one driven more often is at least 10 years old, the air-conditioning works only sporadically, and the car will never attract the attention of a good thief. Although he serves fine wines and eats well, he uses coupons at the grocery store and reuses paper napkins at meals. His frugality reminds me of other multimillionaires who reduce their ...