Communication in modern organizations can be exceedingly complex. Even relatively small businesses can involve a surprisingly high number of stakeholders both internally and externally, including employees, management, shareholders, suppliers, customers, and the press. The communication between these parties takes place via a great variety of communication channels, and in recent years digital communication has become one of the most prominent modes of both corporate communication and interpersonal interaction.
This chapter provides a brief overview of the role digital communication plays in the internal and external communications of a modern organization and looks at how the traditional roles and boundaries ...
Get Writing Online now with the O’Reilly learning platform.
O’Reilly members experience books, live events, courses curated by job role, and more from O’Reilly and nearly 200 top publishers.
