Writing for Visual Thinkers: A Guide for Artists and Designers, Second Edition

Foreword

   Richard Grefé AIGA Executive Director

The tradition of writing in the field of design—whether serving as criticism, personal expression or persuasion—is long and storied. The design profession would surely be diminished without those defining voices—Rand, Glaser, Lupton, Bierut, Heller, to name but a few—that continually remind us and the rest of the world why the work of designers is so important. The need for designers to be able to communicate not only visually but also verbally has only grown over the years, to the extent that no professional designer today can afford not to develop the necessary skills.

With Writing for Visual ...