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Case Study—Corporate Web Site: T. Rowe Price
Summary
Name of production: T. Rowe Price Web Site
Writers: Members of the Shareholder Communications Group
Developer: T. Rowe Price Internet Services
Subject: Mutual funds, investment, and retirement planning
Audience: Personal investors, institutional investors, financial intermediaries
Medium: World Wide Web
Goals: Inform, teach, transact
Architecture: Hierarchical branching
________________The images used in this chapter are copyright T. Rowe Price Associates, Inc.
Program Description and Background
Program Description
The T. Rowe Price web site is the online home of T. Rowe Price, an investment management firm headquartered in Baltimore, Maryland. This site offers extensive information ...
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