I am a firm believer in the constructive power of information.
The digital revolution has changed the way we behave and even the way we think, and it has done this through unprecedented technological developments.
As part of this revolution, digital marketing permeates all areas of our lives. But, no matter how complex it may seem, at the end of the day, it is a communication process between two parties, not too different from those first ads painted on the walls of ancient Egypt. And, at its core, the same now as was the case back then, sits data.
Data provides the key to improving effectiveness and reducing waste, not only in advertising, but in all aspects of human activity. That is why the future will be defined by data, and that ...
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