World Class Selling: New Sales Competencies

Introduction

A Strategic Roadmap for Sales Training and Development

With the publication of the whitepaper “Selling with Competence: How Sales Teams Succeed” in Spring 2008, ASTD, the world’s largest association dedicated to workplace learning and performance, began to leverage its expertise and resources to improve people development and performance in sales organizations. Why? Because organizations around the world employ millions of people in the sales profession who create, sustain, and deliver results for their employers. CEOs and senior leaders know that they must have a long-term vision and build a world-class sales organization, but few understand exactly how to do so. ASTD research conducted in 2007 shows that much of the worldwide ...