15When Process Gets in the Way

For many people, it seems as though process has become a dirty word, something to be avoided at all costs. The technology security and electronic medical records companies I mentioned in the opening chapter are prime examples. In both companies, experienced executives could see the need for process improvement in order to achieve efficiencies, but they were also fearful of binding the organization and stifling creativity. Some of the most experienced managers in these two companies had escaped overly bureaucratic and process-intensive organizations that had limited both creativity and initiative, and they had no intention of bringing that kind of restrictive thinking to their cool, fast-moving companies.

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