Chapter 12. Why Bigger Business Isn’t Always Better
Back in 2005, I wanted to portray myself as a design agency, one with a full staff who could cater to a multitude of client needs. My website copy was written in the third person, too, so as to imply that I was more than me.
What an idiot.
Sure, I planned to build and call upon a network of designers on an “as needed” basis, and that was my rationalization for posing. But to put it bluntly, I was basically lying about who I was and how I worked.
My business was me. No one else. For some reason, I thought that if I showed myself as working alone it would hinder my ability to attract new business. In hindsight, I should have embraced being in a company of one, because there are many benefits to ...
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