CHAPTER ONE
womenomics 101
Once upon a time big bad corporations employed women because they were cheap, made good coffee, suggested diversity, and, let’s face it, looked a heck of a lot better than most men. Times have changed. Forty years after professional women first stormed the corporate barricades, those same firms are looking at us and seeing dollar signs. They’ve discovered that women deliver profits, often in big numbers, and that we are very worth hanging on to.
This is not just wishful thinking. A whole host of business brains, from Michigan to Norway, have uncovered an “asset-to-estrogen” ratio, which suggests two things: more women at a company can mean more profit, and every company in the Western world would do well to treat ...
