8 Aldaci (Dadá) dos Santos’ Recipe for Success
The Flavors of Building a Culinary Brand-Name in Brazil
Maya Perl-Kot
Poverty was both a motivation and a resource for Aldaci dos Santos. She built her restaurant business from the ground up drawing on the lessons in scarcity she learned while growing up. She faced, however, significant challenges when managing restaurants located in different cities without delegating decision making.
Figure 8.1 Sabores da Dadá
Aldaci dos Santos, better known as Dadá in her native Brazil, embodied the spirit of a true entrepreneur. Born to a poor, black, single mother in the highly segregated Brazilian northeast, ...
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