If you have built your strategic framework as you’ve read each of this book’s chapters, you now should have a structured outline of your company’s marketing strategy.
To know whether your strategy is working, simply use the value equation. Are you generating the profit you planned? Is your customer base growing? Are your customers satisfied? These are generic questions that can be measured. But there are more basic ways to know if your market strategy is on the right track.
One is whether sales are growing. You should see an increase in sales beyond your previous rate. If you see an increase, your marketing is likely beginning to work. If you don’t see an increase, you should begin investigating. Is it your pricing? Are you ...
Get Winning With Strategic Marketing now with the O’Reilly learning platform.
O’Reilly members experience books, live events, courses curated by job role, and more from O’Reilly and nearly 200 top publishers.
